Vision, Mission & Value

 " Cloth by Medina – Natural, Sustainable Home Elegance "

Mission Statement:

At Cloth by Medina, our mission is to preserve and promote the art of traditional Indonesian craftsmanship by offering ethically made home decor that harmonizes beauty, culture, and sustainability.
We are committed to empowering local artisans, particularly women, by creating a supportive environment that values fair trade and skill development. Through botanically dyed, eco-friendly materials, we provide our global customers with products that bring the essence of Bali’s natural beauty into their homes. As we grow, we aim to lead by example in the ethical production of home decor, nurturing a global community that appreciates quality, sustainability, and cultural heritage.

Cloth by Medina, a business with 14+ years of experience, aims for sustainable growth over the next decade. Its commitment to ethical production and cultural preservation positions the company as a forward-thinking business.

Company Values:

1. Sustainability and Environmental Responsibility:
   We prioritize sustainable practices in every step of our production. From sourcing natural materials to using botanical dyes, we are committed to minimizing our environmental impact and preserving the earth for future generations.

2. Cultural Preservation:
   We believe in the beauty and value of Balinese weaving traditions. By integrating local artisans' skills into our products, we celebrate Bali’s heritage and share its culture with the world, creating decor pieces that are not only beautiful but also meaningful.

3. Empowerment of Local Artisans:
   Our artisans are at the heart of our business. We provide fair wages, safe working conditions, and development opportunities to empower these skilled craftsmen and women, enabling them to grow and support their families and communities.

4. Integrity and Fair Trade:
   We are guided by ethical principles, ensuring that all business practices reflect our commitment to fairness, transparency, and respect. By adhering to fair trade standards, we offer our artisans a platform to earn a sustainable livelihood.

5. Quality Craftsmanship:
   We value the time-honored artistry that goes into each handcrafted piece. Quality is our hallmark, and we strive to ensure that every product meets our high standards, offering customers enduring, unique decor that enhances their spaces.

6. Global Community and Connection:
   We foster connections with customers worldwide who share our passion for quality and sustainable living. Our goal is to inspire a community that values responsible consumerism and supports ethical business practices.

7. Commitment to Growth and Innovation:
   As we look to the future, we embrace sustainable growth and innovation that stay true to our roots. We seek to continually improve our processes, products, and impact, ensuring that Cloth by Medina remains a leader in eco-conscious and culturally rich home decor for years to come.